About
Hey, I'm José. Here's my story.
From lab analyst to AI Data Engineer at Nestlé. Here's how it happened.
- LinkedIn followers
- 75K+
- Instagram followers
- 50K+
- X followers
- 30K+
- Newsletter readers
- 1,500+
2019
Where it started
My first job was as a lab analyst. Samples, results, and a lot of spreadsheets.
Copying the same numbers by hand every week got old fast, so I wrote my first scripts to do it for me. They were ugly. They worked.
That was the first time I watched a computer do my boring work. I never looked back.
Every no was a step closer to yes. 2021
Business Intelligence Engineer at Amazon
Amazon is where I learned what data at scale really means: dashboards opened by thousands of people every morning, and demand forecasts that decide what ends up on the shelves.
It taught me to make numbers useful to people who will never read the query behind them.
Amazon, 2021 2022
Data Engineer at Inditex
Then Inditex, the retailer that moves the world. I built the pipelines that carry data from stores, warehouses and the web to the people who make decisions.
When a pipeline breaks, the business is blind. That teaches you to build things that last.
Inditex, 2022 Now
AI Data Engineer at Nestlé
Today I build AI and data products for one of the biggest brands on the planet.
My job is to connect AI to real company data, so people can ask a question in plain words and get an answer they can trust.
AI is only as good as the data behind it. That's the part most people never see.
Nestlé, today Every week
Teaching AI
I started posting what I was learning about AI. Simple things, explained the way I wish someone had explained them to me.
Today 75K people follow along on LinkedIn, and I'm an official LinkedIn Learning instructor with the course Analytics Engineering for AI: From Data to Natural Language Questions.
Every week I send The AI Path, a free newsletter with one practical AI workflow.
AI shouldn't be a mystery. If you can't use it after my guide, I haven't done my job.
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